Benetton Box Set

A colourful collaboration with Benetton

By Eleonora Sagrati and Michele Pierfederici / Boxmarche Customer Desk

For Christmas 2019, Benetton wanted to restyle packaging for a wide range of products to be displayed in store windows. For this reason, they developed a collaboration with Boxmarche, leading to the creation of a new holiday-themed box. After being presented and approved by the sales network, the new packaging was then adapted and extended to the brand’s institutional product lines, incorporating the signature colour mix that defines Benetton’s identity.

The new packaging shape became a canvas for green, blue, light blue, fuchsia, yellow, orange—the global colours that have always been synonymous with United Colors of Benetton. With clean, regular lines, the packaging was designed in various formats to accommodate different product types, embracing Benetton’s lively and joyful chromatic philosophy to enhance the shopping experience for its customers.

For us at Boxmarche, it was a wonderful, colourful, and engaging collaboration, a concrete and valuable experience. Passion for work is like an oversized sweater: it’s too big to wear alone.