The packaging was created for the presentation of the Living Company Report on July 5, 2024, titled “Common Roots”, during which we inaugurated the Bosco di Fonte Mora with 116 trees, and each tree was dedicated to one of our collaborators. We wanted to give a tree to all participants, with this gadget that features the graphic design and leaf texture, with raised veins made through glossy UV varnishing. Inside, it contains a tree seed already placed in soil, inside a biodegradable box, which can be planted directly in a pot or in the ground. The graphic also includes a QR code that links to the piece “Alberi”, written by Massimo Morganti, a composer and musician from Corinaldo, and performed by the Bettino Padovano string orchestra. The composition aims to musically tell the story of the birth of plant life in four moments: The Dance of the Seeds, The Rain, Meanwhile Underground, and The Light.
